Having no idea what to do with this new chocolate recipe, but knowing that Jennifer had a business background, Heather asked Jennifer to try a sample. Jennifer tried the chocolate, was immediately impressed with both the taste and the healthy ingredients, and immediately began to research the organic chocolate industry.
Jennifer already understood the huge potential in the Natural and Organic Food industry, and the data showed that organic chocolate sales, despite the current recession and crowded market, were on the rise. Jennifer believed that combining organic ingredients with natural sweeteners and a cold process to manufacture filled a market gap that provided the ability to differentiate a brand with a chocolate product line. Jennifer called Heather and said “Let’s do it!”.